TransCoop Programs) as well as Potsdam University (Germany), Rollins College (USA) and Harvard University (USA). This is a three year joint research project (2008-2010).
The aim of this project is to provide deeper insights of the current developments related to the internationalization of Chinese firms by researching three broad questions with each has multiple sub-questions to be researched and analysed. They can be summarized as follows:
(1) Why do Chinese firms internationalize?
[Strategic corporate motives, strategic political motives, markets to enter etc.]
(2) How do they internationalize?
[Internationalization process, modes of entry, building own brand, acquiring one, foreign direct investment, government support, franchising, licensing, joint ventures etc.]
(3) What is the impact on the given country, industry or companies?
[Impact on the economy, on the competitiveness, political relations, environmental conditions, social environment, ecological environment, regulations, foreign trade arrangements, competition, labor, consumer etc.]